/* veselej.cz — design tokens */
:root{
  --bg:#F2F1ED;
  --surface:#FBFAF8;
  --ink:#141412;
  --ink-2:#333230;
  --muted:#4C4A44;
  --meta:#75736B;
  --line:#D8D6CE;
  --line-2:#E4E2DA;
  --faint:#B9B6AC;
  --blue:#2E6BE6;
  --blue-dark:#1E4FBF;
  --blue-light:#7FA3F0;
  --dark:#141412;
  --dark-line:#2B2A26;
  --dark-line-2:#33322D;
  --dark-muted:#A8A69E;
  --dark-meta:#8A8880;
  --word:#232320;
  --mono:'IBM Plex Mono',ui-monospace,SFMono-Regular,Menlo,Consolas,monospace;
  --sans:'Helvetica Neue',Helvetica,Arial,sans-serif;
  --wrap:1280px;
  --pad:28px;
}

*,*::before,*::after{box-sizing:border-box}

html{scroll-behavior:smooth}

body{
  margin:0;
  background:var(--bg);
  color:var(--ink);
  font-family:var(--sans);
  -webkit-font-smoothing:antialiased;
  -moz-osx-font-smoothing:grayscale;
}

a{color:var(--blue)}
a:hover{color:var(--blue-dark)}
::selection{background:var(--blue);color:#fff}
img{max-width:100%}

h1,h2,h3,p{margin:0}

.wrap{max-width:var(--wrap);margin:0 auto;padding-left:var(--pad);padding-right:var(--pad)}
.mono{font-family:var(--mono)}
.blue{color:var(--blue)}
.blue-light{color:var(--blue-light)}

.skip-link{
  position:absolute;left:-9999px;top:0;z-index:200;
  background:var(--ink);color:var(--bg);font-family:var(--mono);font-size:13px;
  padding:12px 18px;text-decoration:none;
}
.skip-link:focus{left:8px;top:8px;color:var(--bg)}

:focus-visible{outline:2px solid var(--blue);outline-offset:3px}

/* ---------- status bar ---------- */
.statusbar{border-bottom:1px solid var(--line);background:var(--bg)}
.statusbar__inner{
  height:34px;display:flex;align-items:center;justify-content:space-between;gap:16px;
  font-family:var(--mono);font-size:11px;color:var(--meta);
}
.statusbar__status{display:flex;align-items:center;gap:7px}

.dot{
  width:7px;height:7px;border-radius:50%;background:var(--blue);
  display:inline-block;flex:none;animation:pulse 2s ease-in-out infinite;
}
@keyframes pulse{0%,100%{opacity:1}50%{opacity:.25}}

.cursor{color:var(--blue);animation:blink 1.1s step-end infinite}
@keyframes blink{0%,49%{opacity:1}50%,100%{opacity:0}}

/* ---------- nav ---------- */
.nav{
  position:sticky;top:0;z-index:50;
  background:rgba(242,241,237,.9);
  -webkit-backdrop-filter:blur(10px);backdrop-filter:blur(10px);
  border-bottom:1px solid var(--line);
}
.nav__inner{
  min-height:58px;display:flex;align-items:center;justify-content:space-between;gap:20px;
}
.nav__brand{
  display:flex;align-items:center;gap:9px;
  font-family:var(--mono);font-size:14px;font-weight:600;
  color:var(--ink);text-decoration:none;
}
.nav__brand img{width:30px;height:24px;display:block}
.nav__links{display:flex;align-items:center;gap:26px;font-family:var(--mono);font-size:13px}
.nav__link{color:var(--meta);text-decoration:none;transition:color .12s}
.nav__link:hover{color:var(--ink)}
.nav__link .n{color:var(--faint);font-size:10px;vertical-align:top}
.nav__link.is-active{color:var(--ink);border-bottom:1px solid var(--blue)}
.nav__link.is-active:hover{color:var(--ink)}
.nav__cta{
  color:var(--bg);background:var(--ink);text-decoration:none;
  padding:9px 16px;transition:background .15s;white-space:nowrap;
}
.nav__cta:hover{background:var(--blue);color:var(--bg)}

/* ---------- generic bits ---------- */
.eyebrow{
  font-family:var(--mono);font-size:12px;color:var(--meta);
  display:flex;gap:10px;align-items:center;
}
.eyebrow .mark{color:var(--blue)}

.section-num{font-family:var(--mono);font-size:12px;color:var(--meta)}

.h-section{
  margin:0;font-size:clamp(34px,4vw,56px);font-weight:700;
  letter-spacing:-.035em;line-height:1;
}

.link-more{font-family:var(--mono);font-size:12px;color:var(--blue);text-decoration:none;white-space:nowrap}
.link-more:hover{text-decoration:underline}

.btn{
  font-family:var(--mono);font-size:13px;text-decoration:none;
  display:inline-block;transition:background .15s,color .15s,border-color .15s;
}
.btn--blue{color:#fff;background:var(--blue);padding:15px 24px}
.btn--lg{padding:16px 28px}
.btn--blue:hover{background:var(--ink);color:#fff}
.btn--outline{color:var(--ink);border:1px solid var(--ink);padding:14px 24px}
.btn--outline:hover{background:var(--ink);color:var(--bg)}
.btn--light{color:var(--ink);background:var(--bg);padding:16px 28px}
.btn--light:hover{background:var(--blue);color:#fff}

/* ---------- hero (index) ---------- */
.hero{padding-top:112px;padding-bottom:96px}
.hero__eyebrow{margin-bottom:44px}
.hero h1{
  margin:0;font-size:clamp(52px,7.2vw,108px);font-weight:700;
  line-height:.98;letter-spacing:-.04em;max-width:1100px;
}
.hero h1 span{display:block}
.hero__lead{
  margin-top:44px;font-size:19px;line-height:1.55;color:var(--muted);
  max-width:520px;text-wrap:pretty;
}
.hero__actions{
  display:flex;gap:12px;margin-top:32px;flex-wrap:wrap;
  font-family:var(--mono);font-size:13px;
}

/* ---------- ticker ---------- */
.ticker{
  border-top:1px solid var(--line);border-bottom:1px solid var(--line);
  overflow:hidden;background:var(--surface);
}
.ticker__track{display:flex;width:max-content;animation:marq 30s linear infinite}
.ticker__group{display:flex;gap:44px;align-items:center;padding:13px 22px}
.ticker__item{font-family:var(--mono);font-size:13px;color:var(--muted);white-space:nowrap}
.ticker__sep{color:var(--blue);font-size:11px}
@keyframes marq{from{transform:translateX(0)}to{transform:translateX(-50%)}}

/* ---------- problem ---------- */
.problem{background:var(--surface);border-bottom:1px solid var(--line)}
.problem__inner{padding-top:96px;padding-bottom:88px}
.problem__claim{
  margin:36px 0 0 0;font-size:clamp(26px,3.2vw,42px);line-height:1.2;
  font-weight:500;letter-spacing:-.025em;max-width:900px;text-wrap:balance;
}
.stats{
  display:grid;grid-template-columns:repeat(4,1fr);
  margin-top:72px;border-top:1px solid var(--line);
}
.stats__item{padding:24px 24px 0 28px;border-left:1px solid var(--line)}
.stats__item:first-child{padding-left:0;border-left:0;padding-right:24px}
.stats__item:last-child{padding-right:0}
.stats__num{font-size:clamp(28px,2.8vw,40px);font-weight:700;letter-spacing:-.03em}
.stats__label{font-family:var(--mono);font-size:11px;color:var(--meta);margin-top:8px}

/* ---------- services list (index) ---------- */
.services{padding-top:96px;padding-bottom:104px}
.services__head{display:flex;justify-content:space-between;align-items:baseline;gap:24px;margin-bottom:24px}
.services__head .section-num{margin-bottom:16px}
.srv-row{
  display:grid;grid-template-columns:90px 1fr auto;gap:32px;align-items:center;
  padding:32px 8px;border-bottom:1px solid var(--line);
  text-decoration:none;color:var(--ink);
  transition:background .18s,padding-left .18s;
}
.srv-row:hover{background:var(--surface);padding-left:20px;color:var(--ink)}
.srv-row__num{font-family:var(--mono);font-size:12px;color:var(--meta)}
.srv-row__title{font-size:clamp(22px,2.4vw,30px);font-weight:700;letter-spacing:-.025em}
.srv-row__meta{
  font-family:var(--mono);font-size:12px;color:var(--meta);
  display:flex;gap:24px;align-items:baseline;
}
.srv-row__arrow{color:var(--blue);font-size:18px}

/* ---------- process (dark) ---------- */
.process{background:var(--dark);color:var(--bg)}
.process__inner{padding-top:88px;padding-bottom:96px}
.process .section-num{color:var(--dark-meta);margin-bottom:16px}
.process h2{margin:0 0 56px 0;font-size:clamp(34px,4vw,56px);font-weight:700;letter-spacing:-.035em;line-height:1}
.steps{display:grid;grid-template-columns:repeat(4,1fr)}
.step{padding:0 28px}
.step:first-child{padding-left:0}
.step:last-child{padding-right:0}
.step__num{
  font-family:var(--mono);font-size:12px;color:var(--blue-light);
  border-top:1px solid var(--dark-line-2);padding-top:16px;
}
.step__title{font-size:17px;font-weight:700;margin-top:18px}
.step__body{font-size:14px;line-height:1.6;color:var(--dark-muted);margin-top:6px}

/* ---------- reference teaser ---------- */
.refs{background:var(--surface);border-bottom:1px solid var(--line)}
.refs__inner{padding-top:96px;padding-bottom:104px}
.refs__head{display:flex;justify-content:space-between;align-items:baseline;gap:24px;margin-bottom:48px}
.refs__head .section-num{margin-bottom:16px}
.refs__grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
/* Náhled reference na úvodní stránce. Strukturou i textem zrcadlí kartu `.case`
   na reference.html (meta / metrika / titulek / popis / tagy) — jen menší a
   s obrácenými plochami, protože sekce `.refs` stojí na `--surface`.
   Když se mění case na reference.html, musí se změnit i tenhle náhled. */
.ref-teaser{
  background:var(--bg);border:1px solid var(--line);border-top:2px solid var(--ink);
  padding:28px;display:flex;flex-direction:column;
  text-decoration:none;color:var(--ink);
  transition:transform .2s,box-shadow .2s;
}
.ref-teaser:hover{transform:translateY(-4px);box-shadow:0 12px 32px rgba(20,20,18,.08);color:var(--ink)}
.ref-teaser__meta{
  display:flex;justify-content:space-between;gap:12px;
  font-family:var(--mono);font-size:11px;color:var(--meta);
}
.ref-teaser__plus{color:var(--blue)}
.ref-teaser__metric{margin-top:24px}
.ref-teaser__metric-num{
  font-size:clamp(26px,2.2vw,34px);font-weight:700;letter-spacing:-.03em;
  line-height:1;color:var(--blue);
}
.ref-teaser__metric-label{font-family:var(--mono);font-size:11px;color:var(--meta);margin-top:8px}
.ref-teaser__title{font-size:19px;font-weight:700;letter-spacing:-.015em;margin-top:20px;text-wrap:balance}
.ref-teaser__body{font-size:14px;line-height:1.6;color:var(--muted);margin-top:8px;text-wrap:pretty}
.ref-teaser__tags{
  display:flex;flex-wrap:wrap;gap:8px;margin-top:auto;padding-top:16px;
  border-top:1px solid var(--line-2);
}

/* ---------- CTA (light, index) ---------- */
.cta-light{background:var(--bg)}
.cta-light__inner{padding-top:112px;padding-bottom:104px;text-align:center}
.cta-light__eyebrow{
  font-family:var(--mono);font-size:12px;color:var(--meta);
  display:flex;justify-content:center;gap:7px;align-items:center;margin-bottom:32px;
}
.cta-light h2{
  margin:0 auto;font-size:clamp(38px,5vw,72px);font-weight:700;
  letter-spacing:-.04em;line-height:1.02;max-width:820px;text-wrap:balance;
}
.cta-light__actions{
  display:flex;justify-content:center;gap:14px;align-items:center;margin-top:44px;
  flex-wrap:wrap;font-family:var(--mono);font-size:13px;
}
.cta-light__mail{color:var(--ink);text-decoration:none;border-bottom:1px solid var(--faint)}
.cta-light__mail:hover{color:var(--blue)}

/* ---------- CTA (dark, subpages) ---------- */
.cta-dark{background:var(--dark);color:var(--bg)}
.cta-dark__inner{padding-top:96px;padding-bottom:80px}
.cta-dark h2{
  margin:0;font-size:clamp(34px,4.5vw,64px);font-weight:700;
  letter-spacing:-.04em;line-height:1;max-width:860px;
}
.cta-dark__actions{
  display:flex;gap:14px;align-items:center;margin-top:40px;flex-wrap:wrap;
  font-family:var(--mono);font-size:13px;
}
.cta-dark__mail{color:var(--blue-light);text-decoration:none}
.cta-dark__mail:hover{color:#fff;text-decoration:underline}

/* ---------- footer ---------- */
.footer{background:var(--dark);color:var(--bg);overflow:hidden}
.footer__word{
  font-size:clamp(80px,13vw,190px);font-weight:700;letter-spacing:-.05em;
  line-height:.8;color:var(--word);margin-bottom:-10px;user-select:none;
}
.footer__wordwrap{padding-top:56px}
.footer--attached .footer__wordwrap{padding-top:32px}
.footer__bar{border-top:1px solid var(--dark-line)}
.footer__bar-inner{
  padding-top:20px;padding-bottom:20px;
  display:flex;justify-content:space-between;gap:20px;flex-wrap:wrap;
  font-family:var(--mono);font-size:12px;color:var(--dark-meta);
}
.footer__links{display:flex;gap:20px;flex-wrap:wrap}
.footer__links a{color:var(--dark-meta);text-decoration:none}
.footer__links a:hover{color:var(--bg)}

/* ---------- services page ---------- */
.page-head{padding-top:88px;padding-bottom:72px}
.page-head .eyebrow{margin-bottom:36px}
.page-head h1{
  margin:0;font-size:clamp(40px,5.5vw,72px);font-weight:700;
  line-height:1;letter-spacing:-.04em;max-width:900px;
}
.page-head--tight{padding-bottom:64px}

.srv-card-wrap{padding-bottom:28px}
.srv-card{
  display:grid;grid-template-columns:230px 1fr;gap:56px;
  background:var(--surface);border:1px solid var(--line);border-top:2px solid var(--ink);
  padding:44px 48px 56px 48px;
}
.srv-card__num{font-family:var(--mono);font-size:12px;color:var(--blue)}
.srv-card__meta{font-family:var(--mono);font-size:12px;color:var(--meta);line-height:1.8;margin-top:14px}
.srv-card__body{max-width:700px}
.srv-card__body h2{margin:0;font-size:clamp(26px,3vw,38px);font-weight:700;letter-spacing:-.03em;line-height:1.05}
.srv-card__claim{margin-top:14px;font-size:18px;font-weight:500;letter-spacing:-.01em;color:var(--ink)}
.srv-card__intro{margin-top:18px;font-size:16px;line-height:1.65;color:var(--muted);text-wrap:pretty}
.srv-list{display:grid;gap:9px;margin-top:18px;padding:0;list-style:none}
.srv-list li{display:flex;gap:14px;font-size:15px;line-height:1.55;color:var(--ink-2)}
.srv-list li::before{content:"→";font-family:var(--mono);color:var(--blue);flex:none}
.srv-card__outro{margin-top:18px;font-size:15px;line-height:1.65;color:var(--muted);text-wrap:pretty}
.srv-card__for{font-family:var(--mono);font-size:12px;color:var(--meta);margin-top:24px;line-height:1.8}
.srv-card__cta{
  display:inline-block;margin-top:28px;font-family:var(--mono);font-size:13px;
  color:#fff;background:var(--blue);text-decoration:none;padding:14px 24px;transition:background .15s;
}
.srv-card__cta:hover{background:var(--ink);color:#fff}

.workshop-wrap{padding-bottom:88px}
.workshop{
  border:1px solid var(--line);background:var(--surface);padding:26px 30px;
  display:flex;justify-content:space-between;align-items:center;gap:24px;flex-wrap:wrap;
}
.workshop__text{max-width:720px}
.workshop__label{font-family:var(--mono);font-size:11px;color:var(--meta);margin-bottom:10px}
.workshop__line{font-size:17px;line-height:1.5;color:var(--muted)}
.workshop__line strong{font-weight:700;color:var(--ink)}
.workshop__cta{
  font-family:var(--mono);font-size:13px;color:var(--ink);border:1px solid var(--ink);
  text-decoration:none;padding:13px 22px;white-space:nowrap;transition:background .15s,color .15s;
}
.workshop__cta:hover{background:var(--ink);color:var(--bg)}

/* ---------- reference page ---------- */
.cases{padding-bottom:96px}
.cases__grid{display:grid;grid-template-columns:1fr 1fr;gap:20px}
/* Kotvy z náhledu na úvodní stránce (reference.html#ref-01). Nav je sticky,
   bez odsazení by cíl skočil pod něj. Totéž platí pro kotvy služeb. */
.case,.srv-card-wrap{scroll-margin-top:80px}
.case{
  background:var(--surface);border:1px solid var(--line);border-top:2px solid var(--ink);
  padding:32px;display:flex;flex-direction:column;
  transition:transform .2s,box-shadow .2s;
}
.case:hover{transform:translateY(-4px);box-shadow:0 12px 32px rgba(20,20,18,.08)}
.case__meta{display:flex;justify-content:space-between;gap:12px;font-family:var(--mono);font-size:11px;color:var(--meta)}
.case__plus{color:var(--blue)}
.case__metric{margin-top:28px}
.case__metric-num{font-size:clamp(30px,3vw,42px);font-weight:700;letter-spacing:-.03em;line-height:1;color:var(--blue)}
.case__metric-label{font-family:var(--mono);font-size:11px;color:var(--meta);margin-top:8px}
.case__title{font-size:20px;font-weight:700;letter-spacing:-.02em;margin-top:24px;text-wrap:balance}
.case__body{font-size:15px;line-height:1.6;color:var(--muted);margin-top:8px;text-wrap:pretty}
.case__tags{
  display:flex;flex-wrap:wrap;gap:8px;margin-top:auto;padding-top:18px;
  border-top:1px solid var(--line-2);
}
.tag{font-family:var(--mono);font-size:11px;color:var(--muted);border:1px solid var(--line);padding:5px 10px}

/* ---------- about page ---------- */
.bio{padding-top:88px;padding-bottom:96px}
.bio .eyebrow{margin-bottom:36px}
.bio__grid{display:grid;grid-template-columns:1fr 360px;gap:64px;align-items:start}
.bio h1{margin:0;font-size:clamp(40px,5.5vw,72px);font-weight:700;line-height:1;letter-spacing:-.04em}
.bio__lead{margin-top:24px;font-size:18px;line-height:1.6;color:var(--muted);max-width:640px;text-wrap:pretty}
.bio__facts{margin-top:52px}
.fact{
  border-top:1px solid var(--line);padding:24px 0;
  display:grid;grid-template-columns:190px 1fr;gap:28px;
}
.fact:first-child{border-top-color:var(--ink)}
.fact:last-child{border-bottom:1px solid var(--line)}
.fact__key{font-family:var(--mono);font-size:12px;color:var(--meta)}
.fact__val{font-size:16px;line-height:1.6;color:var(--ink-2)}
.bio__aside{display:flex;flex-direction:column;gap:16px}
.aside-card{border:1px solid var(--line);background:var(--surface);padding:20px 24px}
.aside-card__label{font-family:var(--mono);font-size:11px;color:var(--meta);margin-bottom:10px}
.aside-card__body{font-size:14px;line-height:1.8;color:var(--ink-2)}
.portrait{border:1px solid var(--line);background:var(--surface);padding:10px}
.portrait img{width:100%;height:400px;object-fit:cover;object-position:50% 32%;display:block;background:var(--line-2)}
.portrait__cap{
  display:flex;justify-content:space-between;gap:12px;
  font-family:var(--mono);font-size:11px;color:var(--meta);padding:10px 4px 2px 4px;
}
.portrait__cap span:last-child{color:var(--blue)}

/* ---------- reveal ---------- */
[data-reveal]{transition:opacity .8s cubic-bezier(.16,1,.3,1),transform .8s cubic-bezier(.16,1,.3,1)}
.js [data-reveal]{opacity:0;transform:translateY(26px)}
.js [data-reveal].is-revealed{opacity:1;transform:none}

@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  .js [data-reveal]{opacity:1!important;transform:none!important;transition:none}
  .ticker__track{animation:none}
  .dot,.cursor{animation:none}
}

/* ---------- responsive ---------- */
@media (max-width:1040px){
  .stats{grid-template-columns:1fr 1fr}
  .stats__item{padding:24px 24px 0 28px;border-left:1px solid var(--line)}
  .stats__item:nth-child(odd){padding-left:0;border-left:0}
  .steps{grid-template-columns:1fr 1fr;gap:32px 0}
  .step{padding:0 28px}
  .step:nth-child(odd){padding-left:0}
  .step:nth-child(even){padding-right:0}
  .refs__grid{grid-template-columns:1fr 1fr}
  .srv-card{grid-template-columns:1fr;gap:28px;padding:36px 32px 44px 32px}
  .bio__grid{grid-template-columns:1fr 320px;gap:40px}
}

@media (max-width:860px){
  :root{--pad:20px}
  .nav__inner{flex-wrap:wrap;padding-top:10px;padding-bottom:10px;gap:12px}
  .nav__links{gap:18px;font-size:12px;flex-wrap:wrap}
  .statusbar__inner{font-size:10px;gap:10px}
  .statusbar__clock{display:none}
  .hero{padding-top:72px;padding-bottom:64px}
  .hero__eyebrow{margin-bottom:32px}
  .hero__lead{margin-top:32px;font-size:17px}
  .problem__inner,.refs__inner,.process__inner{padding-top:64px;padding-bottom:64px}
  .services{padding-top:64px;padding-bottom:72px}
  .stats{margin-top:48px}
  .refs__grid,.cases__grid{grid-template-columns:1fr}
  .srv-row{grid-template-columns:1fr;gap:10px;padding:24px 4px}
  .srv-row:hover{padding-left:12px}
  .srv-row__meta{gap:14px}
  .bio{padding-top:64px;padding-bottom:64px}
  .bio__grid{grid-template-columns:1fr;gap:40px}
  .bio__aside{max-width:420px}
  .fact{grid-template-columns:1fr;gap:8px}
  .page-head{padding-top:64px;padding-bottom:48px}
  .cta-light__inner{padding-top:72px;padding-bottom:72px}
  .cta-dark__inner{padding-top:64px;padding-bottom:56px}
  .workshop{padding:22px}
}

@media (max-width:560px){
  .steps{grid-template-columns:1fr}
  .step,.step:nth-child(odd),.step:nth-child(even){padding:0}
  .stats{grid-template-columns:1fr}
  .stats__item,.stats__item:nth-child(odd){padding:20px 0 0 0;border-left:0;border-top:1px solid var(--line)}
  .stats__item:first-child{border-top:0}
  .srv-card{padding:28px 20px 36px 20px}
  .case,.ref-teaser{padding:24px}
  .nav__links{gap:14px}
  .nav__cta{padding:8px 12px}
}